The product has demonstrated higher rates of switching by adult smokers, says company.
IQOS ILUMA PRIME - Ergonomic and Compact Tobacco Heating Device, iqos iluma
PMI Acquires U.S. IQOS Rights From Altria – Tobacco Reporter
PMI launches IQOS ILUMA PRIME in Swiss duty free locations
Tectonic Shift – Tobacco Reporter
Heated tobacco products PMI - Philip Morris International
2FIRSTS PMI Launches IQOS ILUMA in Macedonia
PMI Talks New IQOS Releases, Smoke-Free Future Growth
Buy IQOS ILUMA Devices – Shop the Range, IQOS UK
Heated tobacco products PMI - Philip Morris International
IQOS: The US launch – Tobaccoinsider