Ikea's “Trailblazing Mail” delivers best ROI of the year

The Swedish retailer’s campaign, developed with Rapp, is the fourth winner in the “Trailblazing Mail” series

Katarína Béni on LinkedIn: #sustainable #sustainability #sdgs #sappitakesaction

Jakob de Ruijter on LinkedIn: Discover how smart marketers are using print to drive digital engagement

Jakob de Ruijter on LinkedIn: Funny cuz it's true, right Steven Merckx?

Keith Davis M.ISP on LinkedIn: Turning the Page: 's Unexpected Embrace of Direct Mail and the…

Ian Price on LinkedIn: IKEA's playful mail campaign drives 19,000 in-store voucher redemptions…

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Jakob de Ruijter on LinkedIn: 11 Ways to Get More from Your Marketing Today

Jakob de Ruijter on LinkedIn: Sappi Packaging and Speciality Papers on LinkedIn: #flexiblepackaging…

Shaun McMurray on LinkedIn: #directmail