The new app model does not require an installation process for an app or parts of it to work and has multiple potential uses.
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Google is rolling out a Try Now button to test instant apps on the Play Store - news, now play
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Google is rolling out a Try Now button to test instant apps on the Play Store - news, now play
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Google is rolling out a Try Now button to test instant apps on the Play Store - news, abrir play store app
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Google is rolling out a Try Now button to test instant apps on the Play Store - news