Mystery Boxes: The Shopping Trend Rewriting The Retail Sales Playbook

Brands may consider mystery boxes as an interesting variant in the product lineup that fosters a sense of curiosity, surprise, and delight with their audiences.

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The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

There's a petition to declare loot boxes in games as 'Gambling'. Thoughts? : r/gamedev

Mystery Boxes: The Shopping Trend Rewriting The Retail Sales Playbook

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