Almost 60 years after being invented, Pop-Tarts are still ubiquitous in American society. In 2022, Americans consumed three billion of them, totaling almost $1 billion in sales for developer Kellanova, formerly known as Kellogg's, which split into two public companies, one for snacks and W.K. Kellogg Co. for cereal. Pop-Tarts is Kellanova's third best-performing snack and the one it chose to feature in its sponsored December 2023 college bowl game that was renamed the Pop-Tarts Bowl.
Almost 60 years after being invented, Pop-Tarts are still ubiquitous in American society. In 2022, Americans consumed three billion of them, totaling almost $1 billion in sales for developer Kellanova, formerly known as Kellogg's, which split into two public companies, one for snacks and W.K. Kellogg Co. for cereal. Pop-Tarts is Kellanova's third best-performing snack and the one it chose to feature in its sponsored December 2023 college bowl game that was renamed the Pop-Tarts Bowl.
The unfrosted Pop-Tarts have more calories than the frosted ones
REVIEW (x2): Kellogg's Gone Nutty! Pop Tarts - Junk Banter
REVIEW: Kellogg's Limited Edition Gingerbread Printed Fun Pop
A History of Kellogg's Pop-Tarts
The Pop-Tart at 50: Perfect Just the Way It Is - The Atlantic
Are Pop-Tarts Vegan? The Brands to Shop, Plus 5 Recipes
Sorry Kelloggs, these Pop-Tarts will make you crumble!
Invented in the 1960s, Kellogg's Pop Tarts toaster pastries are
How Pop-Tarts Became A $1 Billion Breakfast Icon
Pop Culture For Pop-Tarts - HubPages
Invented in the 1960s, Kellogg's Pop Tarts toaster pastries are
We Tasted And Ranked Every Single Flavor Of Pop-Tarts For You
The strawberry Pop Tart case is just one of more than 400 lawsuits
Kellogg's urged not to peddle dessert for breakfast to school
Is a Peanut-Butter Pop-Tart an Innovation? - WSJ
