Zero to One: Sales and Distribution Lessons from Peter Thiel - FourWeekMBA

Zero to One is a book by Peter Thiel. But it also represents a business mindset, more typical of tech, where building something wholly new is the default mode, rather than building something incrementally better. The core premise of Zero to One then is that it's much more valuable to create a whole new market/product rather than starting from existing markets.

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Zero to One: Sales and Distribution Lessons from Peter Thiel - FourWeekMBA

Zero to One: Sales and Distribution Lessons from Peter Thiel - FourWeekMBA

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When Peter Thiel talks about the importance of distribution for startups in Zero to One is he actually referring to the place through which a startup provides its product or a startup's

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