I’ve been wanting to read this book for some time. Almost every big-name marketer has mentioned this book and now I can see why. It really is the bible of persuasion, influence, and marketing Influence: The Psychology of Persuasion, was written by Robert Cialdini, a professor of psychology and marketing. He set out on the goal to understand how compliance professions get us to take action, Read More
Influence, New and Expanded UK The Psychology of Persuasion by Robert B Cialdini 9780063138797
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By Robert B Cialdini PhD Influence The Psychology of Persuasion Paperback - 1 Feb 2007: Robert B. Cialdini: : Books