Around half of adult TikTok users in the U.S. have never posted a video themselves. And a minority of users produce the vast majority of content.
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TikTok US Users
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US TikTok Users, by Age, 2022 (% of total)
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Celebrating our thriving community of 150 million Americans
TikTok User Age, Gender, & Demographics (2024)
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Study finds 10% of US adults use TikTok to get their news regularly, up from 3% in 2020
How U.S. Adults Use TikTok
