Hello Kitty at 40: The cat that conquered the world

As the feline turns 40 she’s more powerful than ever. But how did she become a brand worth $7bn? Michael Fitzpatrick reports.

Top cat: how 'Hello Kitty' conquered the world, The Independent

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Hello Kitty at 40: The cat that conquered the world - BBC Culture

Top cat: how 'Hello Kitty' conquered the world, The Independent, hello kitty