Ep #30: Small Changes, BIG Influence with Dr. Robert Cialdini - Roger Dooley

This week, I am delighted to welcome a legend in the field of persuasion and influence, Dr. Robert Cialdini.  His best-selling book Influence has sold over two million copies and has been translated into 27 languages. He is currently Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. Bob’s latest book, co-authored with Steve J. Martin and Noah Goldstein, is The small BIG: small changes that spark big influence.  It’s a great compilation of 52 chapters, each describing a seemingly small change that has an outsized effect on results. Naturally, with this trio of persuasion scientists as authors

Ep #9: Gliding Down The Persuasion Slide - Roger Dooley

The Brainfluence Podcast

The Podcast Content Multiplier with Roger Dooley

Steve Martin's Messengers: Why People Listen

Behavior Design Meets Digital Influence - Roger Dooley

Ep #118: Social Proof - The Right and Wrong Ways to Use It - Roger Dooley

Robert Cialdini on Influence: New and Expanded

Behavior Design Meets Digital Influence - Roger Dooley

Steve Martin's Messengers: Why People Listen

2024 Find It Fast: Bible Topics