HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

I would love to have been in the pitch meeting where the execs at Warner Bros Studios were "sold" on the idea of dumping the iconic HBO branding in favor of Max (yes, the

HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

Thursday, May 27: The One We've Been Waiting for: 'Friends' Reunion Special on HBO Max

What was HBO Max thinking? 3 experts decode the rebrand blunder of the year - Fast Company Middle East

Why HBO Max May Already Have Lost the International Streaming Race

Max streaming platform is fixing its 'disrespectful' creator credits - The Verge

Small Screen: HBO Launches Max, California Productions Seek Force Majeure — A Hot Set

Can HBO Max Rebrand Avoid Becoming Internet Roadkill? - Bloomberg

HBO Max Branding - Darryl Mascarenhas

WBD relaunching HBO Max to just Max (speculative new name) in the belief that “the HBO name turns off many potential subscribers” : r/Fauxmoi

HBO Max rebrand to “Max” sparks concerns among customers and industry experts – Spartan Shield