BTS: How Kpop is reinventing fan engagement through their merch game

In high school, people knew me as the go to person to talk about anything pop culture. I was that kid that went through every phase you can imagine, fashion-wise and music-wise, trying to find myself.

TIME MAGAZINE - SPECIAL 2022 - BTS - HOW THE K-POP BAND BECAME A GLOBAL JUGGERNAUT?: : Books

BTS's Growing Fanbase Isn't Just Teens, It's Their Moms

BTS and the Future of the Fan Economy

BTS and the Future of the Fan Economy

What do you think of BTS, AI's growing role in K-pop? - Quora

Government Annual Survey Reveals Top 5 Favorite K-Pop Groups/Artists Selected By Overseas Fans In 2022 - Kpopmap

BTS and the Future of the Fan Economy

BTS, Coldplay, Migos, Miley Cyrus Set for iHeartRadio Music Festival

How the BTS Universe Successfully Engages Thousands of Fans, by Courtney Lazore, Bangtan Journal

BTS Army prepares to march into Las Vegas, Inside Gaming, Business

How come K-pop and BTS are similar? - Quora

BTS and the Future of the Fan Economy

For 'KPOP,' a Broadway Transfer Is More Like a Reinvention - The New York Times

BTS and the Future of the Fan Economy

TIME MAGAZINE - SPECIAL 2022 - BTS - HOW THE K-POP BAND BECAME A GLOBAL JUGGERNAUT?: : Books