Coca-Cola is replacing its ‘Coke Zero’ variant with ‘Coca-Cola Zero Sugar’ in a bid to boost awareness of its zero-sugar variants, in what the company is calling its biggest new product launch in a decade.
‘Coca-Cola Zero Sugar’ will replace Coke Zero, which was launched in 2006, at the end of June. The move comes after research found half of people questioned did…
Coca-Cola's UK marketing boss on ditching sugar and staying at the 'forefront of marketing
Coca-Cola's Social Media Strategy: A Deep Dive Into A Gripping Strategy
Prepare For And Respond To Japanese Product Launches - FasterCapital
Coca-Cola moves to 'One Brand' strategy, scrapping individual brand campaigns
Growth Strategy :: The Coca-Cola Company (KO)
Share Coke Campaign - FasterCapital
Soft drinks brands take up the sugar tax gauntlet with focus on innovation
Coke Experiments With New Universal Branding [Updated]
COCA COLA Channel Management Report